In this episode, Filippo Gaddo speaks with Joe Mayes, Bloomberg journalist and author of Can You Run the Economy?, as he discusses his innovative new book — a rare blend of play and policy that turns the reader into the Chancellor.
Beginning as a simple online simulation, the project evolved into an immersive “choose-your-own-adventure” for economics, challenging readers to balance fiscal prudence with political survival. As Mayes explains, the goal is not just entertainment, but empathy: to let readers feel the pressures of real decision-making — weighing market confidence against party demands, long-term stability against short-term popularity — and discovering just how hard it is to “run the economy” well.
Mayes reflects on how his book captures the essential dilemma of modern policymaking: doing what’s right for the long term while staying electorally viable. Drawing on examples from recent Chancellors, he explores how choices on tax, spending and growth reflect deeper trade-offs between economic integrity and political expediency. Ultimately, Can You Run the Economy? is both a game and a mirror — a creative way to understand why so many governments struggle to do the right thing when the rewards may only come years later. As Mayes notes, success demands not only sound judgment but also the courage to communicate honestly with the public about hard choices and delayed pay-offs — a lesson as relevant in Westminster as it is in his book’s virtual Treasury.
Joe Mayes, is bestselling Author of ‘Can You Run The Economy?’ and award-winning reporter for Bloomberg News in London, currently covering UK politics and the Treasury. Previously Bloomberg’s chief Brexit correspondent, Joe has also covered the media, real estate and corporate finance beats for Bloomberg. Regular contributor on broadcast media on British politics, appearing on BBC News, LBC, Times Radio. Joe was also MHP’s 30 Under 30 Winner for City & Business Journalism in 2020 and was nominated for Young Financial Journalist of the Year at the Wincott Awards in 2018.
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